Showing posts from May, 2023

Effectively Impacting the Consumer Through Digital Media

Meeting Consumers’ Needs by Analyzing Digital Media Introduction For this blog post, I chose to analyze The Voice show and brand. The Voice is an entertainment show where viewers to get see their favorite singers compete in a competition.   We are going to look at the way this brand meets the wants and needs of their target audience, how they handle their digital users, their effectiveness, as well as their use of mobile applications. What was done successfully to meet the wants and needs of the target audience? In order to meet the needs and wants of the target audience successfully, they create and encourage a space full of consistent interactions from the viewers. They survey the audience to get their feedback. At the end of each season, they ask the viewers how they can make the Social TV experience even more meaningful. This allows the audience to share what they want to experience and gives the brand an opportunity to capitalize on that. How was the social and consumer

Comparative Advantage in Outsourcing and Opportunity Costs as a Content Creator and “Writing and Published Author” Business

Being a writer and published author is a journey I never saw myself on. I thought I was going to be a Counselor, Psychologist, or even an Attorney (I know that last one seems super different, but it was definitely in my line of possibilities, lol). I talk about this in my blog post titled “A Day in the Life…”. When you get a chance, you should check it out. I give testament to some really cool details on platforms that work for me when marketing my published works to the public. ๐Ÿ˜Ž Being an author is a business. Not only do I write books, but I also create content for other healers, motivational speakers, and coaches that need strategies, content, and resources to run their businesses effectively. It is my desire to assist these individuals because the more people we have out here helping to heal the masses, the more we can create a world with peace and harmony. ๐Ÿ’ช๐Ÿ‘ In this blog I would like to spotlight a factor of business that is not something that is readily considered when op

Taking a Look at How Other Businesses Use Social Media in their Marketing Strategies: Black Rock Coffee Bar

As a new author on the scene, it was super important to me to make sure that I would have success in this endeavor; I will accept nothing less. ๐Ÿ˜‰ My goal is to become a well-known author. I speak about this in my blog post titled “A Day in the Life...”. If you haven’t read it, you should take some time to check it out. I go over some pretty cool details about the social media platforms that work for me with promoting my books as an author and now, as an involuntary content creator, lol. (It’s involuntary because I have to create content as a part of my marketing strategy, but I am thoroughly enjoying it. ๐Ÿ˜Š)  Back to the topic at hand. I want to ensure my success, so I went back to college in pursuit of my marketing degree, which I am also enjoying (My Background: I have a bachelor's degree in Liberal Studies  with an emphasis in Psychology and Spanish, and I have a master's degree in Clinical  Mental Health Counseling; the reason why I write on the topics of human intraperson

A Day in the Life: Using Digital and Social Media, as an Author, Writer, and Content Creator

Wow! Never saw me getting here. ๐Ÿ’ Honestly, I never saw myself as a writer, author, or content creator when I was growing up. I don't even think content creation was even a thing when I was growing up. I always thought I would be an attorney, or maybe even a psychologist, never an author, let alone a content creator. ๐Ÿ˜Ž Be that as it may, here we are, and a day in the life of an author, writer and content creator includes the use of social media, every, single, day. ๐Ÿ˜ What sites and/or applications do you visit most often? Most of the sites I use each day are your typical social media sites such as Facebook, Instagram, TikTok, YouTube, etc.  TikTok is my primary space to be in. I post transformative messages about the light and shadow parts of life. By this I mean, I talk about the things that bother and plague most people in everyday life. The interactions that happen between people that disturbs one's confidence or makes them insecure. I provide the inspiration they may nee