Effectively Impacting the Consumer Through Digital Media
Meeting Consumers’ Needs by Analyzing Digital Media Introduction For this blog post, I chose to analyze The Voice show and brand. The Voice is an entertainment show where viewers to get see their favorite singers compete in a competition. We are going to look at the way this brand meets the wants and needs of their target audience, how they handle their digital users, their effectiveness, as well as their use of mobile applications. What was done successfully to meet the wants and needs of the target audience? In order to meet the needs and wants of the target audience successfully, they create and encourage a space full of consistent interactions from the viewers. They survey the audience to get their feedback. At the end of each season, they ask the viewers how they can make the Social TV experience even more meaningful. This allows the audience to share what they want to experience and gives the brand an opportunity to capitalize on that. How was the social and consumer