Integrated Marketing Strategies and the AMA Guidelines

    When it comes to integrated marketing communications, it is the best strategy to use to make sure that your brand’s messaging is consistent across all channels and creates a unified brand experience for customers. As a new person to the industry, it is important to keep in mind that when dealing with people who may seek your brand out based on the products and services you provide, your consumers come from different walks of life. They have different backgrounds and unique experiences that need to be considered when interacting with them. We live in a world where offense can be taken easily, and harm can be caused unintentionally to those who may come across your advertisements and messaging. So, it is important to take precautions that will help you to avoid committing these offenses at all costs. One of the best ways to do this is by becoming familiar with the standards that have been set by the American Marketing Association and adhere to the guidelines that have been set by t

Marketing Campaigns and SMART Goals

  Developing and executing a marketing campaign can be a very complex feat to conquer. There are so many moving parts that are included with the planning of a campaign. This is why using a solid structure to plan and implement a marketing campaign is necessary in order to obtain the success desired. In this blog post I will be discussing the SMART goals framework and the role these goals play in creating a potentially successful marketing campaign. The SMART goals model stands for specific, measurable, attainable, realistic, and timely. These words and the foundation for creating goals that are going to contribute to the desired outcome as it pertains to a marketing campaign. Let’s discuss what each of these words mean in the acronym SMART regarding setting goals for a marketing campaign.   The ‘S’ stands for specific. The goals that are being set for the campaign must be specific. This means we are not being general about what we desire. We are to be detailed about the reasons for

Influencer Marketing

      As an involuntary content creator, myself, I like to take a look at the way in which other businesses and creators are conducting their content creations. I look at the purposes in which they are creating content for and how they are monetizing these creations. After all, the point is to make money as a result of the content that I am putting out. The conclusion that I have come to is that this world has changed so much due to the uprise of social media and online influencers. Influencers are being used to sell to the masses on their personal platforms and are making lots of money doing so. ๐Ÿค‘  Let’s take a look at how influencer marketing is impacting businesses and consumers.  What do you notice about this  type of marketing ? I have noticed that influencer marketing is more personable and much more influential, so big corporations and businesses are seeking out influencers to do their marketing. This is because viewers feel a sense of connection to the influencer and trus

Effectively Impacting the Consumer Through Digital Media

Meeting Consumers’ Needs by Analyzing Digital Media Introduction For this blog post, I chose to analyze The Voice show and brand. The Voice is an entertainment show where viewers to get see their favorite singers compete in a competition.   We are going to look at the way this brand meets the wants and needs of their target audience, how they handle their digital users, their effectiveness, as well as their use of mobile applications. What was done successfully to meet the wants and needs of the target audience? In order to meet the needs and wants of the target audience successfully, they create and encourage a space full of consistent interactions from the viewers. They survey the audience to get their feedback. At the end of each season, they ask the viewers how they can make the Social TV experience even more meaningful. This allows the audience to share what they want to experience and gives the brand an opportunity to capitalize on that. How was the social and consumer

Comparative Advantage in Outsourcing and Opportunity Costs as a Content Creator and “Writing and Published Author” Business

Being a writer and published author is a journey I never saw myself on. I thought I was going to be a Counselor, Psychologist, or even an Attorney (I know that last one seems super different, but it was definitely in my line of possibilities, lol). I talk about this in my blog post titled “A Day in the Life…”. When you get a chance, you should check it out. I give testament to some really cool details on platforms that work for me when marketing my published works to the public. ๐Ÿ˜Ž Being an author is a business. Not only do I write books, but I also create content for other healers, motivational speakers, and coaches that need strategies, content, and resources to run their businesses effectively. It is my desire to assist these individuals because the more people we have out here helping to heal the masses, the more we can create a world with peace and harmony. ๐Ÿ’ช๐Ÿ‘ In this blog I would like to spotlight a factor of business that is not something that is readily considered when op

Taking a Look at How Other Businesses Use Social Media in their Marketing Strategies: Black Rock Coffee Bar

As a new author on the scene, it was super important to me to make sure that I would have success in this endeavor; I will accept nothing less. ๐Ÿ˜‰ My goal is to become a well-known author. I speak about this in my blog post titled “A Day in the Life...”. If you haven’t read it, you should take some time to check it out. I go over some pretty cool details about the social media platforms that work for me with promoting my books as an author and now, as an involuntary content creator, lol. (It’s involuntary because I have to create content as a part of my marketing strategy, but I am thoroughly enjoying it. ๐Ÿ˜Š)  Back to the topic at hand. I want to ensure my success, so I went back to college in pursuit of my marketing degree, which I am also enjoying (My Background: I have a bachelor's degree in Liberal Studies  with an emphasis in Psychology and Spanish, and I have a master's degree in Clinical  Mental Health Counseling; the reason why I write on the topics of human intraperson

A Day in the Life: Using Digital and Social Media, as an Author, Writer, and Content Creator

Wow! Never saw me getting here. ๐Ÿ’ Honestly, I never saw myself as a writer, author, or content creator when I was growing up. I don't even think content creation was even a thing when I was growing up. I always thought I would be an attorney, or maybe even a psychologist, never an author, let alone a content creator. ๐Ÿ˜Ž Be that as it may, here we are, and a day in the life of an author, writer and content creator includes the use of social media, every, single, day. ๐Ÿ˜ What sites and/or applications do you visit most often? Most of the sites I use each day are your typical social media sites such as Facebook, Instagram, TikTok, YouTube, etc.  TikTok is my primary space to be in. I post transformative messages about the light and shadow parts of life. By this I mean, I talk about the things that bother and plague most people in everyday life. The interactions that happen between people that disturbs one's confidence or makes them insecure. I provide the inspiration they may nee