Influencer Marketing
As an involuntary content creator, myself, I like to take a look at the way in which other businesses and creators are conducting their content creations. I look at the purposes in which they are creating content for and how they are monetizing these creations. After all, the point is to make money as a result of the content that I am putting out. The conclusion that I have come to is that this world has changed so much due to the uprise of social media and online influencers. Influencers are being used to sell to the masses on their personal platforms and are making lots of money doing so. ๐ค Let’s take a look at how influencer marketing is impacting businesses and consumers.
What do you notice about this type of marketing?
I have noticed that influencer marketing is more personable and
much more influential, so big corporations and businesses are seeking out
influencers to do their marketing. This is because viewers feel a sense of
connection to the influencer and trust them because of the advice they give on
a regular basis or because of the warmth they feel when consuming their
content.
What strategies are
they employing?
The strategies that these influencers are employing can be very
different based on the individual influencer themselves. They are using
emotion-driven content as well as content that caters to the younger
generation. Each creator has their own niche that allows them to draw in
viewers and keeps them coming back for more. And when they come back, if the
influencer has partnered with a company, they will not only get the content
they came for, but they will also be indirectly advertised to by businesses
through the influencer that the viewers love so much. ๐
What role do these influencers play in marketing?
These influencers play a major role in marketing. As I mentioned
before, businesses are starting to use influencers to market their products and
services. Influencers have the attention and trust of a portion of the
population that businesses would not be able to readily access. By using
influencers businesses are able to have access to a portion of the population
and in a shorter amount of time. This makes working with influencers much more
profitable than just doing their own advertising. ๐ฐ
Marketing perspective has a huge impact on the relationship
between the company and the consumer. It helps companies understand the needs
and wants of consumers, which can lead to better relationships. The company can
cater to the consumer’s specific needs and desires when they get to know their
target audience better. This creates higher levels of customer satisfaction,
which encourages brand loyalty. Consequently, this helps the company be
successful in the long run. ๐
As we can see, influencer marketing has become very impactful upon
viewers who consume content from their favorite influencers who have brand
deals with other businesses. While I personally don't buy much from any influencers that I watch, there has been a couple of services that I have gotten because an influencer that I follow online mentioned it or because they did a review on a product that I might have wanted to try. With that said, influencer marketing is becoming an important part of the marketing
strategy of many businesses in order to increase their reach and improve sales.
In the future I think we can look forward to more of this type of marketing because
it is so effective. This means that even though you may have been forced into creating content in order to promote your own work and services, you have unlimited possibilities in the future to partner with businesses, acquiring brand deals, in order to increase the income you are able to make. So being an involuntary content creator might not be so bad. ๐
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